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Fusion Capital

About the group

A group of specialised companies

Fusion Capital is a shareholder in a group of commercial companies. Each one is a category captain in its field, with Repco Pacific and FC Solutions as the shared backbone.

Background

From one company to a group

Many remember when it was all one company called Funnivation. Today it is a group of commercial companies, each with its own speciality. The original Funnivation split into Repco Pacific, BornGlobal, Bespoke, Endorse and now FC Solutions, and Funnivation itself is a fully focused sales organisation.

Fusion Capital is the parent company. We hold shares in each company, drive growth through acquisitions of businesses, intellectual property and brands, and provide the group's financing. Contain joined from the outside and now operates on the same terms as the others. More companies are on the way.

The companies

Six commercial companies

Each company is a category captain in its field. They know the category, the trends and the retailers, and turn that into concrete assortments.

Gaming and consumer electronics

Funnivation

Distributor and brand partner for Razer, HyperX, Thrustmaster and other leading brands, alongside the group's own labels. Operates across the Nordics, the UK, EMEA, the Americas and APAC. Through FUN Global, Funnivation is also the group's global sales arm across the companies.

Gaming, office and interior

BornGlobal

Furniture development and production, delivering more than half a million chairs a year. Specialises in licensed AAA gaming brands and private label for major retailers. Growing a strong position in office furniture, B2B and interior design.

B2B, Retail to Business

Funnivation Business

The group's B2B company, built on the Retail to Business concept. Serves retailers' business units, for example Currys Group, with assortments, fulfilment and commercial support for their business customers, on the same markets as Funnivation.

Small appliances and electronics

Bespoke

Distribution partner for leading brands such as Philips, KitchenAid and Tupperware, with own-label development for retail partners. Covers the Nordics, the UK and Germany with brand development, distribution and commercial expertise.

Storage, food and drink

Contain

A retail-focused partner in storage and food storage. Combines category expertise, product development and sourcing to deliver private-label concepts and branded products for retailers and consumers.

Beauty and lifestyle

Endorse

Develops and markets eyewear, jewellery, personal care, beauty and make-up, built with and around strong personal brands. Takes products from brand concept to shelf through product development, licensing and distribution.

The platform

The backbone behind the companies

Behind the commercial companies stand two shared companies. One handles product and production, the other the administrative side.

Repco Pacific

The group's sourcing, production and IP company, with more than 25 years in the Far East. The teams in China and the Nordics are the direct link to the factories, from first drawing to finished product. Covers product development, own brands and IP, sourcing, QA, shipping and compliance.

FC Solutions

The group's shared service company, starting 01-01-2027. Handles the administrative work for the companies, so the commercial teams can focus on products and customers. Covers finance, ERP, compliance, legal, customs and VAT, plus AI and cyber security.

Model

Own management, shared backbone

Each company keeps its own management, its own economics and its own path to growth. At the same time they share the same professional backbone: Repco on product and production, FC Solutions on finance, compliance, AI and security.

When we stand together as a group, we can compete with anyone in the world.

Contact

Questions about the group?

Write to us and we will connect you with the right person in the right company.